In less than the blink of an eye, the car goes straight Evel Knievel and launches itself off the back of a tow truck's flatbed

Freshener found themselves in the middle of either a public relations nightmare or the greatest explosion of free publicity since Evel...Knievel tried to jump the Snake River in a vacuum cleaner.

Maybe it was crashing their bike pretending to be Evel Knievel or taking a kickball to the privates.