In the words of Country Music Hall of Fame member Tom T Hall..." I like BEER"...it makes him a jolly good fellow. Not sure I can see this working in South Louisiana....

A Bavarian brewmeister is touting it sno-alcohol beer as the latest sport drink for athletes ,handing it out at the finish line of sporting events and touting its regenerative benefits.

(via Brewmeistertoutingalcohol-freebeeraslatestsportdrinkforathletes-NewsFOXSportsonMSN.)