In a post made earlier this week we reported the sad news that Cap'n Horatio Magellan Crunch was about to draw his last breath as a spokesperson for the great American cereal that bears his name. I grew up with the crew of the Guppy (the Cap'ns ship), Sea Dog and even Smedley the Peanut Butter Crunch elephant. I was sad to think another part of my childhood was about to be extinct. That was until I received this personal reassurance from the Cap'ns employer and parent company Pepsico, Quaker division.

Dear Bruce,

We saw your recent post and would like to confirm that Cap'n Crunch is here to stay. In fact, we just launched an official Facebook page for Cap'n Crunch so our adult consumers can stay up-to-date on all things Cap'n Crunch. You can also follow the brand on Twitter @realcapncrunch. We're not surprised about the passion and enthusiasm for Cap'n Crunch.  It is one of the most popular and iconic brands in America, especially among adults who grew up eating this cereal. While stepping up our social media presence, our plans for Cap'n Crunch will continue to meet our commitments to the Children's Food and Beverage Advertising Initiative.

Samantha Raymond, on behalf of Quaker

To my new friend Samantha and the good crew of Quaker, thank you from the bottom of my Crunch Berries. You have done a good thing. The Cap'n may have a reputation for sugary goodness, but his goodness is genuine American, steeped in tradition and still crunchy even in milk. Thank you Cap'n may you always sail proudly in the fond memories of my formative years!