Car commercials are designed to catch a potential customers ear. In this case the car commercial is designed to catch a thief and in my opinion it is absolutely brilliant.

The Northstar Ford Group in Alberta Canada was recently burglarized. Some bad guys decided to help themselves to some of the rims and tires on the vehicles on the lot. The guys down at the car dealership decided to take a bad thing and make it a good thing.

In this "video" you will hear the actual commercial that ran on the air. It not only offers a great reward for the person who turns in the criminal, it creates a sense of community by offering a charitable donation as well.

Well played Northstar Ford Group, well played indeed.