'The Lone Ranger' will be hitting theaters in a little over two weeks. Right now it doesn't feel like one of the summer's biggest tentpole films; perhaps it was waiting for some of the big superhero films to hit screens before going for the full-court ad press. But unlike its comic book competition, this film wants you to know many of its big set pieces were done practically.
After months of feverish anticipation and a marketing campaign that left everyone at ScreenCrush practically speechless, 'Man of Steel' has arrived (amidst a flurry of mixed reviews) and taken its place at the top of the box office chart. Although the latest Superman film broke June box office records, it's yet to be seen whether or not the film is truly prepared for the long road ahead.
If you know anyone who has ever been in a band, you know how awful an independently done music video can be. Hell, if you've seen R. Kelly's 'Trapped In The Closet,' you know how epically terrible professional music videos can be.
How rare is it for a Will Smith sci-fi blockbuster to not open at number one at the box office? Also, how horrible must it feel for a Will Smith sci-fi blockbuster to not only get beaten by the second week of a long running franchise about fast cars, but by a magician thriller headlined by Jesse Eisenberg?
When is a $70 million opening not a success? When its predecessor opened to $75 million four years ago. This is the predicament facing 'Star Trek Into Darkness,' which opened at number one at box office while being something of a disappointment.
No one expected 'The Great Gatsby' to take number one at the box office over 'Iron Man 3' this weekend, but it did the next best thing: it opened huge at number two. There is no shame in this silver medal.
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