Doritos Puts Out ‘Roulette’ Bag, Where One Out of Seven Chips is Incredibly Spicy

The chip business may have run out of good ideas. The latest gimmick comes from the good folks at Frito-Lay.

Right now there is a special limited-edition of Doritos chips out in Canada called Doritos Roulette.

The catch is real simple -- all the chips look the same but one out of every seven are extra spicy!

No word yet when these oh-so-pointless chips are coming to the U.S.