The chip business may have run out of good ideas. The latest gimmick comes from the good folks at Frito-Lay.

Right now there is a special limited-edition of Doritos chips out in Canada called Doritos Roulette.

The catch is real simple -- all the chips look the same but one out of every seven are extra spicy!

No word yet when these oh-so-pointless chips are coming to the U.S.