The 6th annual "Fishing For Memories" benefit rodeo is is happening this week, June 19 - June 22nd in Intracoastal City. Live music from Jaryd Lane and Geno Delafose, tons of activities for the kids, live auctions and over $14,000 in cash and prizes up for grabs! This is all to benefit the Alzheimer's Association.

Holly Boffy stopped by today to chat with us about the rodeo, and you can check it our below. For more info on the rodeo, times and events head over to fishingformemories.org