What if Abercrombie & Fitch was the leading brand of clothes for America’s homeless? That’s what this guy is setting out to make happen, and he wants your help.

Abercrombie & Fitch’s C.E.O. has a company policy of only hiring attractive people. He refuses to offer the brand’s clothes in XL or XXL. In his mind, no one “cool” could EVER be wearing these sizes in clothes, and only wants “cool” people to represent the Abercrombie & Fitch brand. Well, this guy is pissed and had decided to do something about it.

As you see in the video, he’s launching a #FitchTheHomeless campaign. He wants you to go into your local Goodwill, Salvation Army, or any thrift store ya got and buy any Abercrombie & Fitch clothes you see. Then, take them to your local homeless shelter and donate them for the homeless. Will this bring down the Abercrombie & Fitch brand?