Elves are so 20th century. This holiday season, retailers are turning to Facebook, Twitter and other social websites to help gift-givers find and deliver the perfect present.

Big retailers including Macy's, Wal-Mart and Best Buy publicized their Black Friday deals early to their Facebook fans. Target, Amazon and Toys R Us ran contests, giveaways or flash sales to coax consumers into "liking" their brands. I think this is awesome! I've gotten more bargains, alerts, and deals than ever before just by being a retailers' "Friend". What's not to love about THAT, Santa?!!