America is still the land of opportunity. If you have a great idea you can turn that great idea into fame and fortune. Or you can at least turn that great idea into a comfortable living.

What is one of the worst things about a jar of mayonnaise or peanut butter? It's getting the last dollops of goodness out of the bottom of the jar without getting your hand all messy. The current jar technology is outdated and wasteful. There has to be a better way.

The people who make deodorant have been using the twist up technology for years. Now a couple of bright eyed entrepreneurs want to bring that idea to your pantry. Take a look at this video, I think they are on to something very cool.