Contact Us

Lady Antebellum Works with Spotify and Pandora to Promote New Album, ‘Own the Night’

Lady Antebellum 

Billboard Magazine

When Lady Antebellum returns with its third album, ‘Own the Night,’ on September 13, the country trio will kick off a major promotional campaign that will see them on the road, on TV (including a performance on ‘Saturday Night Live’), and, of course, all over the radio.

But they aren’t stopping there. As the band revealed during a recent interview with Billboard, they’re also hooking up with two of the most popular online music destinations.

In a pair of deals that could set the tone for major album promotion going forward, Lady Antebellum will work with Spotify and Pandora to help woo potential consumers. On Spotify, the band has set up a public playlist, featuring songs selected by members Hillary Scott, Charles Kelley and Dave Haywood, that users can subscribe to in order to hear. They’ve also recorded a series of interviews for Pandora, which will begin airing during the days leading up to the release of ‘Own the Night.’

“Country music sometimes tends to follow in the digital space,” explains Cameo Carlson, head of digital development at the band’s management company. “We don’t want to follow.” Carlson goes on to explain that Lady Antebellum’s strong online presence — which includes the band’s popular ‘Webisode Wednesday’ series — made the Spotify and Pandora deals a natural progression. “They really do live in this space. It’s easy to bring in partners because of that.”

[Taste of Country]

More From 973 the Dawg

Best of the Web

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://973thedawg.com using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on 97.3 The Dawg quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here.

Sign up for an account to comment, share your thoughts, and earn points to get great prizes.

Register on 97.3 The Dawg quickly by logging in with your Facebook account. It's just as secure, and no password to remember!