Louisiana Senate Race Dirtiest In The Nation

I am not shocked by that headline. We knew the race between Mary Landrieu and Bill Cassidy was going to get really ugly, and it has. The bad news: There is still a lot of time for it to get even dirtier.  How dirty is this election? According to the Wall Street Journal, a survey of advertisements run by both candidates showed that there have been no positive ads run by either side. That means every advertisement is a negative one.

Erica Fowler, a co-director at the Wesleyan Media Project, explained their findings to the Louisiana Radio Network this way:

"100% of the ads in Louisiana are either what we would define as contrast, meaning they contain some comparison between the two candidates.Or they are purely negative in which case all they do is go after the other candidate."

One of the reasons for the high-octane hatred between candidates is the fact that this race could determine control of the United States Senate. In other words, the battle for Louisiana could be the battle for Washington.

According to Fowler, our state isn't the only state that has a lot of negative campaigning dominating the airwaves. Most campaigns across the country are dominated by the negative ads. They seem to play well with voters because those kinds of ads give the appearance of more information and substance. If they didn't work, do you think the high-stakes political power brokers would invest so much money in them?

My suggestion is that Louisiana voters should pull their Delcambre Reeboks up as high as they can and get ready to roll around in the muck. The next few weeks are going to make Louisiana Mud Fest seem like a day at the spa.