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Mad Magazine Fold-Ins, Past And Present

Mad Fold In
nytimes.com

If you were a child of the 60′s into the 70′s you knew Mad Magazine. Mad was the counter culture alternative to Boy’s Life when I was growing up. It was the first place I can remember being exposed to satire and cynicism. Those are two traits I have carried joyfully with me into adulthood.

On the back cover of every Mad Magazine was what they called a “fold-in”. That meant that the picture on the full page could be manipulated by folding the page in a certain way to create a whole new picture. The fold-ins were created by Al Jaffee and they were usually the first thing I looked at when I picked up a copy of Mad Magazine at the store.

The New York Times and their website have created an interactive version of some of these fold-ins. If you’d like to take a walk down memory lane and fold your Mad Magazine high tech style visit the New York Times story right here.

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