It’s called "Prankvertising". Companies “Prank” the unsuspecting public in an effort to shock them into hearing the message. This one is called the #PubLooShocker campaign, and it’s a drunk-driving PSA—which means all bets are off when it comes to any kind of restraint. It’s British, or maybe Australian, and Loo is a term for bathroom. So, what did they do to shock the message into these pub patrons? Seriously, someone might die of a heart attack from this…BE CAREFUL WATCHING THIS.