It’s called "Prankvertising". Companies “Prank” the unsuspecting public in an effort to shock them into hearing the message. This one is called the #PubLooShocker campaign, and it’s a drunk-driving PSA—which means all bets are off when it comes to any kind of restraint.
Here is the scenario, this is a nationally televised snooker match on British TV. One of the competitors is lining up his shot and lo and behold from out of nowhere comes the unmistakeable sound of someone stepping on a duck.
While everyone is preparing to be "blown away" by Carrie Underwood's role as Maria von Trapp in the upcoming live television broadcast of 'Sound of Music,' she is making sure it's clear that she's not trying to take the place of the iconic Julie Andrews. Instead, she's going to put her own spin on it.
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