‘Playboy’ Bringing Back Nudity

"Playboy" magazine wants to wish you a Happy Valentine's Day -- by bringing nudity back to its pages!

Hugh Hefner's son Cooper launched a bid last year to regain control of the magazine with the promise to bring back showing, well, the goods.

He was named chief creative officer this past October, and thanks to him the March/April issue will be one you'll have to hide from the kids.

The cover evens says, "Naked is Normal."

Cooper says, "Nudity was never the problem, because nudity isn't a problem. Today, we're taking our identity back and reclaiming who we are."

By the way, even though nudity is returning, it won't be full frontal. So there's that.

Happy reading!