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What Happens To Super Bowl Losers Merchandise?

 Dustin Bradford/Getty Images
Dustin Bradford/Getty Images

You know that rush you get when buying the ‘We’re Number 1!!‘ merchandise right after your favorite team has won? And it’s especially sweet if it’s a big game, like the Super Bowl. I literally jumped in my car, and headed to the nearest sporting goods store to grab some New Orleans Saints gear immediately after they won the Super Bowl in 2010. And I wasn’t the only one, as hundreds of other Saints fans were already standing in line waiting to buy ‘Super Bowl Champions’ memorabilia. And this was just minutes after the game ended.

So what happens to the hats, shirts, pennants, etc. for the team that was anticipating a win, but just lost? Because, to maximize sales, all of that ‘winning’ merchandise was printed up in advance.

According to Mental Floss, for almost 20 years, a humanitarian group called World Vision has collected the unwanted and incorrect merchandise, and stored it in a warehouse in Pittsburgh. It was then sent overseas to countries that are in desperate need, in dire poverty, or have just experienced a disaster. But in 2015 the NFL changed their focus, and is now using another humanitarian organization called Good360. Good360, by the way, has done a lot of disaster relief for Louisiana after the historic flooding in August 2016.

So, just in case you were salivating to buy some Atlanta Falcons or New England Patriots Super Bowl Championship gear, you miiiiiight want to wait until the game is actually over before pulling out your credit card! #whodat


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