YouTube Launches Country Music Channel

Although YouTube is best known for hosting amateur videos, they now are venturing into different genres of music programming, and the latest will be for those of us who love country music.

YouTube has partnered with Los Angeles entertainment firm Greenlight Media & Marketing LLC to create the Country Now channel.Greenlight has agreed to a one-year deal to produce at least eight shows, or about 20 hours of original programming, for the channel.

Country Now launches with four shows of varying length and style, all created and produced in Nashville by Nashville-based production teams. “Hear & Now,” hosted by Stokes Nielsen of The Lost Trailers, will highlight the latest and greatest country music singles each week. “OMC!” or “Oh My Country!” is a bi-weekly segment that will focus on fashion. The weekly “Country Download” will feature country music news, reviews and recommendations. “I Luv My Country” will be produced in the style of a classic clip show, with commentary from animated characters.

Cool. Can't wait!