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Have you ever pulled up to a gas pump only to be startled by the ads that broadcast via the screen at the pump?

NBC is charging a record $4.5 per 30-second Super Bowl ad this year, and they're getting it! They report that 95% of the spots have already been sold.

As someone in the advertising business, I really appreciate creativeness when trying to make one's company stand out.

Too bad advertisers want to get more for their money these days and have to post their Super Bowl ads ahead of time. Given that, yesterday's funny ads may have not been as entertaining.