After 92 Years, a Big Change for Land O’ Lakes

Land O' Lakes Dairy Co-Op is making a subtle, but important change to celebrate their 100th anniversary. The iconic logo with the Indian Maiden, which has been around for 92 years, has been quietly changed. According to an article about the change in delish.com, the original logo was designed in 1928, and then re configured by Patrick DesJarlait, of the Red Lake Ojibwe tribe in the 1950's.

You can see the new logo below, on their official Instagram page. No Indian maiden, but a more eye catching focus on the American farmer, with 'Farmer Owned' prominently featured on the new packaging, and 'Since 1921' also included. The Indian maiden has been heavily criticized for years as being stereotypical of Native Americans.

According to a press release sent out last month, some of the new product packages will feature real life Land O' Lakes farmers and co-op members. Some products with the new labels have already started hitting shelves, and should be complete by the end of 2020.

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We call this a sweet deception 😏. This buttercream-frosted Butter Stick Cake is a great baking activity to do with kids and is the perfect way to bring out the smiles this April Fool's Day. . . For our next round of #LetsBakeLOL, we'd love to see your take on this creative cake! Be sure to tag us when you share your photos! Instructions below: . . 1. Prepare your favorite cake recipe, stir in ¼ cup of rainbow sprinkles and bake in a 13 x 9-inch pan according to your recipe’s directions. . . While the cake is cooling make a batch of buttercream frosting. To make the buttercream frosting beat 1 ½ cups softened Land O Lakes® butter until creamy, gradually add 4 ½ cups powdered sugar and 1/8 teaspoon salt. Add 1 to 2 tablespoons half & half to get to a nice fluffy consistency. Beat in 1 tablespoon vanilla extract and 5 drops of yellow food color (or until the perfect butter cream/yellow food color has been accomplished!). . . Now for the fun part, cut cooled cake into a shape of a butter stick and frost (dimensions should be around 4 ¾ in long x 1 ¼ in x 1 ¼). We made our cake into a layer cake, by cutting the cake in half lengthwise, but that is optional! . . To frost the cake, place the first layer of cake on a serving dish and spread on a generous, even layer of buttercream frosting for the filling. Place the second layer on top and press down gently. Cover the cake with a thin layer of frosting. Don't worry about making this layer of frosting look perfect. This first layer of frosting is called a crumb coat, and it ensures that the final layer of frosting looks spectacular. Put cake in the refrigerator for 30 minutes, or until well-chilled and firm. After removing from refrigerator, generously frost your cake, smoothing sides and top to look like creamy butter. . . Happy Baking! . . . . . #LetsBakeLOL #AprilFools #AprilFoolsDIY #DIY #butter #cake #buttercake #prank

A post shared by Land O'Lakes (@landolakesktchn) on Mar 28, 202

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