George Strait Making Big Announcement at Today’s Press Conference?

Nashville is a buzz this morning trying to figure out what George Strait is announcing today during a 12:35pm press conference. All we know is what is posted at his website:

Please don't say the word "retirement" George!!! That is the big speculation, that "The King" is hanging it up and will do the big farewell tour in 2013. My money is on exciting new music and his own record label.

I can dream, can't I? Guess we'll find out shortly.