Commercials are used to illustrate a  point about the products they are trying to sell. In this case the product being sold is expert golf club fitting at a golf shop in Minnesota. Obviously having clubs that fit your swing is a big deal.


Taking a page from the legend of William Tell the golfer with his newly fit clubs takes a direct swing at a man standing in front of him. He isn't aiming for the man. He is aiming for the apple on the man's head. I am pretty sure this is all computer generated but it sure made a great point with me. I would really love to have an apple this morning.