30-Second Super Bowl Ads Cost $4.5 Million This Year
To help cover their costs for running the biggest television event of the year, they are charging advertisers $4.5 million per 30-second ad during next month's big game.
Apparently, advertisers are fine with that amount because NBC has sold 95% of the spots. And they could have charged more.
NBC claims that with all the views the commercials get online, after and sometimes before the game, the Super Bowl ad-time is worth twice as much.
According to one of the big wigs at NBC, "[$4.5 million] is a STEAL. We think the Super Bowl is worth closer to $10 million in incremental exposure for marketers."