NBC will be airing the Super Bowl this year. Yeah, they have got bills to pay.

To help cover their costs for running the biggest television event of the year, they are charging advertisers $4.5 million per 30-second ad during next month's big game.

Apparently, advertisers are fine with that amount because NBC has sold 95% of the spots. And they could have charged more.

NBC claims that with all the views the commercials get online, after and sometimes before the game, the Super Bowl ad-time is worth twice as much.

According to one of the big wigs at NBC, "[$4.5 million] is a STEAL. We think the Super Bowl is worth closer to $10 million in incremental exposure for marketers."