This stagnant post-Summer weekend was the perfect time and place for ‘The Possession,’ After all, September is where many movies go to die, so isn’t it an appropriate place for a horror movie? With no new competition, it wasn’t a question of whether or not the film was going to grab the number one spot, but how much it was going to make while doing so.
We don’t do much (okay, any) soap opera coverage over here at ScreenCrush, but this is one of those interesting little stories that feels like a mere curiosity but actually sits upon a massive fount of questions about the entertainment industry and acting as a profession. The news is that Ronn Moss is leaving CBS’ ‘The Bold and the Beautiful’ after starring in the show since its first episode 25 years ago, but the questions this raises are numerous and worth pondering.
After nearly a month at the top of the box office, Batman has fallen. In his place stand two new Hollywood champions: ‘The Bourne Legacy‘ and ‘The Campaign,’ both of which opened to strong numbers. Still, these solid openings won’t blow anyone’s socks off, mainly because we’ve seen the likes of these do so much better in the past.
Since the box office numbers from last week were not formally released until after the weekend passed, we need to play a quick game of catch-up with ‘The Dark Knight Rises.’ The third and final of Christopher Nolan’s Batman movies opened to $160 million, a number that is staggering, but not record breaking. Did it even stand a chance of breaking the $200 million mark and challenging ‘The Avengers‘ for highest opening weekend of all time? Did the tragic events in Aurora, Colorado have an adverse effect on the opening gross? To that second question: yes. To that first question: no.
With the exception of poor Katy Perry, everyone was a winner at the box office this week. Seriously. Of the top ten films, nine of them either opened well or held well, making this one of the most consistent weekends of the summer season. Filmmakers and studios: pat yourselves on the backs. You’ve earned this one.
When ‘Prometheus‘ opened big last month, there was the usual “Ah, so R-rated movies can perform well at the box office!” discussion that tends to happen every year or so. Well, that has nothing on this weekend, which found two R-rated movies topping the box office. And it’s not like ‘Ted‘ and ‘Magic Mike‘ just did okay either…both films opened big, blowing away expectations and leading the charge in one of the most interesting box office weekends of the summer so far.
For those of us who follow the box office, this weekend was a case of deja vu. Once again, ‘Madagascar 3: Europe’s Most Wanted‘ headlined the top ten and once again, ‘Prometheus‘ snatched the number two spot. Both films managed to keep their momentum despite the opening of two new releases starring two of the biggest movie stars in the world. That’s good news if you’re ‘Madagascar 3′ or ‘Prometheus,’ but pretty bad news if you’re Tom Cruise or Adam Sandler.
The box office can be a funny thing. Last weekend, ‘Men in Black 3‘ made $55 million and was considered a disappointment. This weekend, ‘Snow White and the Huntsman‘ pulled in $56 million and it’s considered a roaring success. As bizarre as that sounds, it all makes sense when you look at the details.
Poor Barnabas Collins never stood a chance. Tim Burton’s ‘Dark Shadows‘ found itself clobbered to death over the weekend courtesy of Earth’s Mightiest Heroes, who rode a perfect cocktail of hype and stellar word-of-mouth to an unprecedented second weekend. It’s no longer a question of whether or not ‘The Avengers‘ will be one of the biggest movies of all time, mainly because it already is one of the biggest movies of all time: after only nineteen days, it’s crossed the $1 billion mark. The question we should be pondering now is whether or not it will become the biggest movie of all time.
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