Noooooo..Just in time for Easter. Way to go, Hershey

Hershey (HSY) said this week it's going to raise prices by 9.7%, a move that many people expect competitors to follow. The entire industry is facing huge price increases for raw ingredients -- the cost of sugar has more than doubled in the past year -- and can no longer absorb the higher expenses

(via Chocolate and candy prices going up- MSN Money.)