CoverGirl Television Ad Featuring Taylor Swift Banned From US
According to the NAD, the CoverGirl ad for NatureLuxe Mousse Mascara made claims of superior performance with as much as 2 times more volume and lighter color. This could not be substantiated with the product.
The parent company of CoverGirl did have a disclaimer in tiny print on the ad that stated that Taylor’s lashes were “enhanced in post production.” The NAD was not only unsatisfied with this, but, they were “particularly troubled by the final product.”
“You can’t use a photograph to demonstrate how a cosmetic will look after it is applied to a woman’s face and then — in the mice type — have a disclosure that says ‘OK, not really,” NAD Director Andrea Levine said.
What are your thoughts on post-production editing to enhance a product’s appearance?