One thing I tend to  be particular about is food. I don't watch what I eat so much as I watch where my food came from, how it was prepared and did the people who prepared it bother to consider hygiene as an option.

This is a commercial for a cheese company. It is rather disturbing to me in many ways. One thing I do not like to associate with the consumption of any food is mice.

Mice usually are in direct conflict with the hygiene issue I mentioned earlier. I still have to hand to to the advertising minds behind this commercial it makes a great point. I still wouldn't by the cheese but the commercial sure helped me remember the name of the product I will never buy.