Shouldn't you show the one you love that you love them 365 days a year and not just one? That's evidently what a lot of Americans are thinking as about 60% of us are actually planning on celebrating the holiday.

According to the National Retail Foundation, Valentine's Day ranks as the second least popular holiday, beaten only by the 54.2% who celebrate St. Patrick's Day.

However, these numbers only cover money spent on these holidays. We can probably safely assume that the day of love has more supporters than Groundhog Day or Talk Like a Pirate Day.

Christmas/Kwanzaa/Hanukkah lead the way, as you would expect, with about 93% participation. Rounding out the top five are July 4th, Mother's Day, Easter then Father's Day.