Since 1987, 'Shark Week' has ruled the Discovery Channel airwaves every August, and this year is no exception. Look for Shark madness to begin on August 10, 2014! Discovery Channel has definetly struck gold with their first official promo out - Can you really go wrong with Rob Lowe, a mermaid, and a bunch of sharks? Way to geaux, ya'll, we can't wait for the screaming to begin!