Selling Mardi Gras – State’s New Tourism Campaign Is Underway
The traditional colors of Mardi Gras are purple, gold, and green. If Lt. Governor Jay Dardenne has his way there will be a lot more “green” flowing into the state’s coffers this Mardi Gras season. The Lt. Governor announced that the state is aggressively marketing the unique Mardi Gras season in surrounding areas.
The hope is that day trippers and other travelers will explore not only the New Orleans Mardi Gras but be a part of Acadiana’s famed Courir de Mardi Gras celebrations too. The tourism campaign will also highlight some of the pet centered parades, such as the Krewe des Chien parade in Lafayette.
Using slogans like “the parade is longer than you think” and “come reign on our parades” the ad campaign is hoping to capture travel dollars that might be spent elsewhere. In a report filed with the Louisiana Radio Network Dardenne said,
“We want people to understand that Mardi Gras is something they can experience throughout the state and really pick the type of passion they want to have. If they want the big New Orleans scene, it’s there. If not there are a lot of places in Louisiana that have wonderful family oriented parades,”
You will find complete Mardi Gras information for Acadiana, including parades and times, by visiting here on our website. We invite you to check back with us often as new events and area parade information is being added daily.