How many friends do you have your Face Book Page? They are usually divided into two groups, people that you really care about what they are doing and the rest are folks that you occasionally like to visit with. Take a look at each persons profile, what do you notice about it? Believe it or not there are some serious psychological signals being sent out in every post.

He says the results suggest that females identify more strongly with their image and appearance, and use Facebook as a platform to compete for attention.

Imagine that, women using face book as a platform for attention? It stands to reason, men used sports cars, team jerseys, loud voices and the ability to make fart noises if they want to get noticed and Face book just doesn't have the app's for that yet.