Most Searched Halloween Costume Theme in Louisiana Revealed

The Halloween season has officially started for residents throughout Louisiana. After Labor Day concludes, the next major holiday on the schedule for consumers is Halloween...and citizens prepare accordingly to meet the deadline.

Retailers, and shoppers, focus on this specific date for months. Especially in Louisiana, where Halloween goes extra hard every year. People across this state have been planning for this particular Halloween celebration for a while...Halloween 2026 will fall on a Saturday, and it will be the first Saturday Halloween since 2020. If you remember anything about that 2020 Halloween, its probably not normal. We were shooting candy down chutes and social distancing while trick-or-treating.

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That means this is the first real Saturday Halloween since 2015...over a decade ago. Someone also pointed out that there's a Hunter's Moon full moon the week of Halloween this year. Not on the night of Halloween, but a few days before...if you're into that kind of thing.

Louisiana Halloween Search Trends Unveiled

So for an exceptional Halloween schedule this year, what exactly are Louisiana residents looking for when they browse online stores? According to retail data compiled by HalloweenCostumes.com, the most searched costume category in the state is the Disney theme.

The Disney theme includes a vast portfolio of recognizable properties...ranging from classic animation characters and modern princesses...to famous villains and live-action cinematic adaptations. The search volume encompasses multiple generations of media too.

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The recent box office performance of Inside Out 2 and Moana 2 created immediate consumer needs for characters like Anxiety, Envy, and Moana herself.

Beyond the modern animation releases, traditional properties maintain consistent retail volumes. Consumers continue searching for princess gowns like Cinderella and Elsa alongside more regional flavors under the Disney umbrella. HalloweenCostumes.com points out that Lilo and Stitch is a Hawaii-based story, and Disney tops the Hawaii searches...with Princess and the Frog being a Louisiana-based Disney franchise, and Louisiana also has Disney on top. It might be coincidnece, but if it happens twice in one study, its more like a trend.

Regional Halloween Comparisons

Is Disney a common theme this year across the entire country? The recent search data shows that Disney isn't the most popular among overall national trends. It tops the list in 3 total states...Louisiana, Hawaii, and Virginia. That's good enough for a 3rd place tie, and technically should be a tie for 2nd place. Because the 2nd most popular search term right now is "Plus Size Women's", which isn't exactly a theme.

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Neighboring states like Texas and Arkansas show entirely different search trends compared to the data from Louisiana. Texas is looking for KPop Demon Hunters, while Arkansas is looking for Star Wars...and if we pump the brakes for a second, Star Wars is technically Disney now too, so maybe it should count. Alabama (Plus Size), Mississippi (Scary), and Oklahoma (Dinosaur) also diverge from the Disney theme.