It usually happens during a New Orleans Saints game on TV, or maybe you're trying to catch up on the latest news out of the state capitol in Baton Rouge, or maybe you just want to know about the latest big meth arrest in Alexandria. No matter what you're watching on television your program is going to be interrupted by someone wanting to sell you a prescription medication for an ailment you might not even have.

We've all seen and heard the commercials that end with the phrase "Ask your doctor if (insert medicine) is right for you." It's a marketing technique used by drug companies to get their medicines into the private discussion about your health that takes place between you and your doctor.

Ridofranz
Ridofranz
loading...

You might ask yourself, "Why is such a private conversation about an embarrassing medical condition considered to be such good fodder for an advertisement"? The short answer is this.

It works.

Daily Life in Paraisopolis, the Largest Favela in Sao Paulo Amidst the Coronavirus (COVID -19) Pandemic
Getty Images
loading...

Much like a lobbyist in our nation's capital, a pharmaceutical rep's job is to get to know the doctor. They want that doctor to know everything about the medicines they sell. They want that healthcare provider to be so comfortable with their product that they will prescribe it to you. So when you "ask your doctor" he or she will prescribe the medicine "if it's right for you."

Pharmaceutical companies love to do things for healthcare providers who already prescribe their medicines. They love to do even more things to entice those healthcare professionals who don't write prescriptions for their products.

Is Your Doctor Getting Paid Extra By Pharmaceutical Companies?

If you want to know the answer to that question just click the large button (below). It will take you to an online form where you can input information about your doctor or doctors. Please note, there is nothing wrong with the practice and we are not suggesting any wrongdoing on any level.

Here's how the process works in very generic and roundabout terms.

A drug company representative might buy the doctor a meal for his or her office staff. They might invite them to a seminar to learn more about their products. The seminar just might be held at a luxury resort. Then again it might be at a meeting room of a modestly priced hotel in your hometown.

Female doctor using stethoscope on male patient
AlexRaths, Getty Stock/ThinkStock
loading...

The drug company might even pay the doctor to present a program on the medical issues their product just happens to treat. To make it easier the drug company will write the script and provide the slides for the presentation. How convenient.

There is nothing legally wrong with any of those things I just described. Ethically? That could be a question. Doctors are human. We humans like to do nice things for people that do nice things for us. Could special treatment from a pharmaceutical company influence a doctor's decision on what is truly best for your health? I would love to believe it couldn't but I don't live in a world of make-believe.

prescription-drugs
loading...

If you clicked the red button above you were directed to a website that is run by the United States Government. If you happened to find your doctor's name and see certain payments that were made to him or her it doesn't mean they are not doing their job.  It simply means you need to ask a few more questions.

In the changing landscape of healthcare, it is getting harder and harder for doctors to make a living. The regulations, Obamacare, and the cost of malpractice insurance have really made practicing medicine a difficult task. Also, it costs a lot of money to earn a degree in medicine. These ladies and gentlemen deserve the opportunity to make a good living if you ask me.

Target Pharmacies Introduce New Prescription Bottles
Getty Images
loading...

So what happens if you happen to notice that your doctor has been paid an inordinate amount of money by a certain drug company? A drug company that manufactures a drug that you have been prescribed. In my opinion, it behooves you to ask the question, is it because your health care provider is concerned with what's right for you, or what is right for them?

11 Amazon Items Now Under Urgent Recall

Amazon has listed these products on its recent safety recalls page.

Gallery Credit: Michelle Heart

More From 97.3 The Dawg