How's a business supposed to operate and remain profitable when its customers can't get to it? In times that are not these that we are living in, that would have been virtually impossible. But, because of modern technology shopping from a distance is actually virtually possible thanks to the Internet and online commerce.

The State of Louisiana has announced an online initiative aimed at our state's small businesses. The purpose of this initiative is to educate those business owners on the power and profitability of e-commerce or doing business online.

The goal of LASmallBizonline.com is to teach Louisiana business owners how to remain competitive during the COVID-19 pandemic and beyond. The plan allows business owners a two week, 14-day, trial with a leading global commerce company. Among the tools that business owners will learn more about during the trial-phase are email marketing, site security, setting up taxes, and more.

The coronavirus pandemic illustrated the need for businesses that aren't online to get online. In fact, Internet usage was up by some 30% or more while so many of the state's residents were sequestered in their homes.

Since many residents have now modified their shopping habits to include more online purchases it is imperative that companies secure and maintain functional and easy to use websites.

If you'd like to find out more about how you can improve your online presence and get your very own customer friendly website we can certainly recommend TownSquare Interactive. Yes, they are a part of the same company as this radio station. This means you will always have a local connection for any and all issues surrounding your online presence.

If you like the way the radio station's website is set up and its ease of use, TSI can do the same thing for your business. They customize and personalize the site for you and they handle all the updates too. The best part is you don't have to sign a long term contract and there is a website plan that will fit your needs and your budget.

The bottom line appears to be this. In life after COVID-19 getting your message into the hands of consumers via websites, apps, or social media will be just as important as more traditional forms of advertising. It's good to see that our state is taking a leading role in directing the backbone of our state's economy, our small businesses, down a path of better efficiency and profitability.