Why does the logo for Fed Ex look the way it does? Did you know there is a secret hidden in the Atlanta Falcons logo? Corporate logos are designed to help us remember the company but sometimes those companies get a little sneaky. Upon closer inspection you might see things in these logos that you never consciously knew were there but maybe your mind's eye made the connection and that's why you bought the product. Some of these logos are no longer in use or they are not as familiar to us in South Louisiana as they might be in other parts of the country. Still you have to admire the graphic artist that came up with design and the way they helped sell the product and create a memorable icon for us, the consumer to hold on to.