Independence Bowl Seeking Title Sponsor

Last year's Independence Bowl in Shreveport was all about duck calls and beards. This year the Duck Commander folks have announced they won't be back as title sponsor for the Shreveport based post season football game. This has bowl organizers scrambling to find a replacement.

It's not the first time the Independence Bowl has had issues with sponsors. In 2008 the game did  not have a title sponsor and still managed to survive. However, in the business climate of today having that guaranteed revenue is a must if you're going to land big time college football programs in your bowl game.

Shreveport Mayor Ollie Tyler says she is working with bowl organizers to help secure that important title sponsor.

"We think that it is such an important event for our area and it helps us economically"

Tyler's comments were reported by the Louisiana Radio Network. Who also explained in a story published on their site about the Duck Commander agreement from last year. It seems there was no contract between Duck Commander and the bowl game. Only a letter of intent.

Mayor Tyler went on to say that a proposed hotel occupancy tax which narrowly failed last year could be on the ballot again this year. If the tax passes the Mayor says that revenue would certainly be beneficial to the bowl game.

"This sends a message that we are willing to invest in our community so we can have the kind of attractions and the kinds of events that's going to be really important to develop this area."

In last year's bowl game South Carolina defeated the University of Miami so the bowl game has ties to major schools and major conferences. Previous sponsors of the Independence Bowl have been AdvoCare,PetroSun, Mainstay Suites,Sanford and Poulan.