When you're in sales, you have to believe in the product you're selling, or you probably won't be very successful. This guy had so much faith in Volvo's automatic breaking system that he basically bet his life on it, or at least his knees.

You'll see the man standing in the way of an oncoming Volvo with absolute confidence the car's ABS will kick in and stop the vehicle before it runs into him. Well, that didn't work out very well for him.

You gotta give him props for the effort.

More From 97.3 The Dawg